Privacy Policy
Effective date: 3rd of June, 2022
At LUCA Learning (“LUCA”, “our”, “us”, or “we”), we are committed to protecting the privacy and security of the personal information of our users (“Users”, “you”, or “your”). This Privacy Policy (this “Policy”) describes our practices for our websites, the LUCA Reading Platform, and related products and services we may offer to you (collectively referred to as our “Services”), as well as how we collect, use, disclose, and protect user personal information in compliance with applicable privacy and data protection laws and regulations.
You acknowledge that this Privacy Policy is intend to be read in connection with our Terms of Service(https://luca.ai/terms-of-service)and that by accessing or using our Services, you agree to be bound by both the Terms of Service and this Privacy Policy.
If you have any questions about this Policy, please contact us as directed in Section 9 of this Privacy Policy.
1. Information We Collect
- Personally Identifiable Information (“PII”): This refers to information that lets us know the specifics of who you are. This includes your first and last name; you or your child’s school or district name; your address, city or state; your phone number; your email address; your grade or your ID number assigned by your school or district, your username, and account password. When you engage in certain activities on our Services, such as registering for an account, contacting us for support or information about our Services, validating your ID number, or sending us feedback, we may ask you to provide certain PII
- Technical and Aggregate Information: Like similar websites and online services, we and our third-party partners automatically collect certain types of usage information when you use our Services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, file information and similar technology (collectively, "tracking technologies"). This includes information about your device and its software, such as your IP address, browser type and version, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device, or your account, and other such information. We also collect information about the way you use our Services, such as the site from which you came from and the site to which you are going when you leave our website, the pages you visit, the links you click, how frequently you access the Services, whether you open emails or click the links contained in emails, whether you access the Services from multiple devices, and other actions you take on the Services. When you access our Services from a mobile device, we may collect unique identification numbers associated with your device or our mobile application, mobile carrier, device type, model, and manufacturer, and mobile device operating system. We may be able to determine your approximate location by analyzing other information, like an IP address to associate a user with their school. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Services.
Cookies and related technology allow us to provide you with a better experience while using our Services. We may use the data collected through cookies to: (a) remember information so that you will not have to re-enter it during subsequent visits; (b) provide custom, personalized content and information; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) monitor aggregate metrics such as total number of visitors, traffic, and usage on our website and our Services; (f) diagnose or fix technology problems; (g) help you efficiently access information after signing in; and (h) otherwise to plan for and enhance our Services.
We gather certain information about you based upon how you use our Services and what other websites may have directed you to us. This information, which is collected in a variety of different ways, is compiled and analyzed on both a personal and an aggregated basis. This information may include the Website’s Uniform Resource Locator (“URL”) that points to our Services you just came from, which URL you go to after visiting our Services, what browser or device type and version you are using, your Internet Protocol (“IP”) address and log reports generated by your use of our Services, and other device and usage information. - Reading Information: This refers to information related to your reading activities. This may include the books you read, the number of pages you read, and information related to your overall reading progress. Additionally, our services may capture audio/speech recordings from each participating User to detect which phonemes and words present challenges for each User through artificial intelligence and automatic speech recognition technology. This information will be used to develop a personalized learning experience designed for each User’s needs for areas of improvement.
- Information from Others: This refers to information that we obtain from a school, your parents, or other Users. For example, schools may provide us with student demographic data to measure Users’ reading improvement, or parents may provide information relating to a child User, such as when a parent registers an account for their child and provides us with certain information about their child.
- Other Voluntarily Given Information: Lastly, we will collect any information you choose to provide to us. This includes your submitted feedback, emails, comments, survey responses, and any other communications with us.
2. How We Use Your Information
We do not sell, rent, or disclose User PII and other personal information to third parties except in the following circumstances:
- to provide access to our Services to you, or to provide offers for, and updates about, our Services;
- to enhance the operation of our Services, including though artificial intelligence, machine learning, deep learning, data analysis and research;
- to administer and manage accounts, including password resetting, responding to question raised by you, to contact you about any problems with your account;
- to improve our marketing and promotional programs and efforts;
- to statistically analyze the use of our Services, personalize our Services and features, personalize your reading experience and make recommendations based on your collected speech data;
- to communicate with you about your account, updates, notices, and promotional offers.
3. How We Share Your Information
LUCA may use the information collected from you, including your PII and other personal information, for the following purposes:
- We may share information with our trusted third-party vendors, consultants, and other service providers, but strictly for the purposes described in this Policy. Contractors and service providers who may have access to User data in the course of performing their services are subject to confidentiality and data security requirements.
- We may share information with other organizations looking to do future research in the areas of speech recognition.
- We may share information with other users associated with your account, such as a parent or legal guardian.
- We may be required to share information with law enforcement or other third parties when compelled to do so by court order or other legal process, to comply with statutes or regulations, to enforce our Terms of Service or if we believe in good faith that the disclosure is necessary to protect the rights, property or personal safety of LUCA Learning, our users, or others.
- We may share information in an aggregated and/or anonymous form that does not reasonably identify an individual or school. For example, we may use and share aggregate or anonymized data to study and improve our Services, User functionality, and product offerings.
- We may share information with your consent, including with third party applications that you choose to use, such as complementary services or an authentication service. If you choose to use a third-party application or service, the use of information by the third party will be governed by that party’s privacy policy and is not subject to our control.
- We may share information with your consent, including with third party applications that you choose to use, such as complementary services or an authentication service. If you choose to use a third-party application or service, the use of information by the third party will be governed by that party’s privacy policy and is not subject to our control.
- We may share information in connection with business transfers and re-organizations, including mergers and acquisitions.
- We may share your information for compliance purposes, such as when reasonably necessary to protect the security and safety of our Useres or Services, or when permitted by law.
LUCA may use the information collected from you, including your PII and other personal information, for the following purposes:
4. How We Protect User Information
LUCA maintains strict administrative, technical, and physical procedures to protect User personal information from unauthorized access, use, disclosure, alteration, or destruction. As such, User personal information will be stored electronically on a password-protected server and access to information is limited to those employees who require it to perform their job functions. However, no security measures can guaranty 100% security of your personal information. If we learn of a security breach or other unauthorized disclosure of your PII, we will attempt to notify you so that you can take appropriate protective steps by posting a notice on our homepage (https://luca.ai) or elsewhere in our Services and we will send email to you at the email address you have provided to us.
5. User Choices and Rights
You can access and update your personal information at any time by logging into your account and changing your profile information or by contacting us as directed in Section 9 of this Policy. We encourage you to promptly update your personal information if it changes.
We may send you marketing communications by email from time to time. Our marketing communications include information about our new and existing services, special offers we think you might like and other products which we think might be useful to you. You can unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link contained in each of our marketing emails.
You can request the deletion of your account and your personal information by contacting at us as directed in Section 9 of this Policy.
6. Children’s Privacy
LUCA does not knowingly collect any information from children under the age of 13 (or the applicable age of consent in local jurisdictions) unless and until we have received the appropriate parental consent for any such child to use our Services. If you are a minor, you must obtain parental consent before using our Services. Please contact at us as directed in Section 9 of this Policy if you believe we have inadvertently collected personal information of a child without proper consent so that we may delete such data as soon as possible.
7. Links to and from Third Parties
LUCA does not knowingly collect any information from children under the age of 13 (or the applicable age of consent in local jurisdictions) unless and until we have received the appropriate parental consent for any such child to use our Services. If you are a minor, you must obtain parental consent before using our Services. Please contact at us as directed in Section 9 of this Policy if you believe we have inadvertently collected personal information of a child without proper consent so that we may delete such data as soon as possible.
8. Changes to this Privacy Policy
We may modify or revise this Privacy Policy from time to time. We will notify Users of any changes to our Privacy Policy by posting the revised Privacy Policy with an updated date of revision on our website(https://luca.ia/privacy- policy). If we change this Policy in a material manner, we will do our best to notify you of the changes by posting a notice on our website (https://luca.ia). We recommend that you review the Privacy Policy each time you visit our website to stay informed of our privacy practices.
9. Changes to this Privacy Policy
If you have any questions or concerns about this Privacy Policy or have been directed by another section of this Policy to contact us, please contact us by email at privacy@luca.ai.